Charity is probably not the first thing to consider when developing a link building campaign. Nonprofit organizations are usually in the same league as government websites when it comes to domain authority. Getting backlinks from these sites can greatly increase your search engine ranking. Although it takes some time and effort to see results, you will get a warm feeling of helping someone who is needy. Sponsoring donations is a great way to generate high quality links and increase brand awareness.
Find one or more non-profit organizations. You can either donate or apply as an affiliate. Many rely on charitable intermediaries, so they have affiliate programs. If you promote them to raise funds, they will link back to your website. In addition to donations, there are many organizations that require donations to continue operations. They often thank their donors by creating thank you pages that contain links.
If you are not able to make a donation, you can volunteer for a donation. This will help you to get relevant backlinks on your website and may have more experience in the field in which you are interested. The majority of nonprofit organizations are very generous in linking to business owners and websites that volunteered or partnered with them. To find non-profit organizations that match your interests, go online and search for terms such as: “Donations,” “Thanks to the following donors,” “Sponsors,” etc.
Showing that you care about the community will help you establish credibility and trust. When people visit your site and see that your company is socially responsible, they will appreciate your efforts and tell other people about your business. If you provide quality content on your site, they will engage with your posts and become regular readers. While your donation is to help others, you can still use it to promote your website. This is a win-win situation.
If you choose to promote non-profit organizations as an affiliate, place a banner or a widget on your website. Create a landing page describing the mission and values of the charity you are promoting. Organizations that support humanitarian causes will be happy to link to your landing page. Contact other webmasters and bloggers to report your initiative. Don’t forget to share your landing page on social networking and social bookmarking sites. Encourage your fans and followers to donate and support your cause.