You blog because you want to share your knowledge; You also blog because you want to drive traffic to your website and rank highly in search results.
You already know the basic SEO stuff to do with on-page factors and link building, but there are myriad other factors that are overlooked.
Granted, you will never break them all, but it is worth spending some time to make it easier to make sure your blog has a more significant impact.
Here are five simple but effective strategies you should use.
How does great ranking help your ranking?
Well, more click-throughs in search results boost your ranking because the algorithm will attach more value to your blog.
So if you rank relatively low, but get too many clicks, your ranking will increase. However, if you rank highly and you don’t get click-throughs, your blog will be considered irrelevant to that search term, and your ranking will fall.
Therefore, staying in the headlines improves your ranking.
Use images to boost your ranking
Using images to link to your blog will increase your ranking and provide some variety to your backlink.
The alt tag tells the search engine about the content of your image. When using an image to link to your blog post, the Alt tag acts as a keyword.
The best way to get these link-based backlinks is to create an infographic for others to use – ask for an image backlink for your original post.
You aim to get follow-up links because they show that your blog is high quality and a reliable source of information.
The problem is too many profile sites, and blogs only provide following links. An excessive amount of these will not make your blog look unreliable – no good.
Buying in links (please say you don’t do this) is the fastest way to ruin your ranking. Instead, focus on guest blogging for high-quality blogs.
Connect to trusted blogs
Outbound links are just as relevant as inbound ones.
As a reliable and high-quality blog, if you want to raise the value of your blog in the eyes of search engines, you will be expected to link to other high-quality blogs.
Short or long blog?
Okay, yes you can probably write a useful and informative high-quality blog post that is short, but search engines like long content.
But not only should your content be lengthy (but still high quality, relevant and informative), you also have to work on getting comments. This will help increase the length of each post’s unique content.
Although none of these ideas are revolutionary, they were often ignored. Simple and easy to carry out, these tips will help you get out of your blogging.
Please feel free to leave a comment if you have any further ideas on how to get the best ranking from your blogging, or if you have any questions.